Our protein bars are made from a unique Protein Blend (Whey Protein Isolate, Whey Protein Concentrate). And then there’s, FITCRUNCH, the only high protein snack bar on the market that's got delicious taste and quality nutrition. Sold world-wide, enjoyed by athletes, fitness enthusiasts and families. Created by co-founder and celebrity chef, Robert Irvine, to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. FITCRUNCH makes getting your protein more enjoyable than ever before. The award-winning FITCRUNCH Baked Bar is arguably the best protein bar ever made. It all starts with a soft-baked cookie dough core that’s topped with chocolate cream, chocolate chips, crunchy protein crisps, and more chocolate! Plus, it satisfies that sweet tooth with only 3 grams of sugar. Yet, there's nothing familiar about the unique texture that is formed by the soft cookie dough core, smooth cream layers, and crunchy protein crisps that make up the world's only 6-layer baked bar.Ĭhocolate Peanut Butter flavor: This classic candy bar combination of peanut butter and chocolate starts with a soft-baked cookie core that’s layered with rich peanut butter, roasted peanuts, crunchy protein crisps, chocolatey goodness, and a peanut butter drizzle just for some pizzazz.Ĭhocolate Chip Cookie Dough flavor: It’s better than grandma’s cookie dough. Talking about taste these snack bar flavors are a new play on familiar favorites like Chocolate Peanut Butter and Chocolate Chip Cookie Dough. There's no need to choose between nutrition and indulgence when FITCRUNCH delivers on both with whey protein and chef-approved taste. District Court for the Eastern District of New York.Chef Robert Irvine’s Fit Crunch Whey Protein Bars Variety Pack, 18-countĬhef Robert Irvine's FITCRUNCH high protein bars provide nutrition and energy that you can take anywhere and enjoy at any time. The Robert Irvine’s Fit Crunch Protein Bar Sugar Content Class Action Lawsuit is Michael Ring v. Ring is represented by Spencer Sheehan of Sheehan & Associates PC. He also claims that a class action lawsuit is the ideal way to pursue the Pervine Foods alleged misrepresentation issue because it will allow all customers in the Class to receive consistent results from litigation.ĭo you look at the sugar content of protein bars before making a purchase? Share your thoughts in the comments below. Ring proposes a Class of all those customers who purchased the product in New York “during the applicable status of limitations.” The plaintiff says he can adequately represent this Class of customers because his experience of being misled by the protein bars’ labels was consistent with many other customers’ experience. Chef Robert Irvines FITCRUNCH High Protein Bars, Variety Pack (1.62 oz., 18 ct.) Chocolate Peanut Butter flavor: This classic candy bar combination of peanut. He asserts that without intervention from the court, Pervine Foods will continue to misleadingly advertise its products. Ring seeks damages on behalf of himself and all other similarly affected customers, as well as an injunction barring the company from continuing to misrepresent its products in this manner. In the protein bars class action lawsuit, Ring asserts that Pervine Foods violates the consumer protection statutes of New York General Business Law, commits negligent misrepresentation, and breaches both express and implied warranty. Ring says that this price is higher than the price of other bars that are not misleadingly labeled.Īccording to the plaintiff, Pervine Foods put profits ahead of its customers, and unjustly enriched itself from the sale of the products. Ring says that consumers were financially injured by their purchase of the products because had they known that the protein bars were not as healthy as the label implies, they would not have purchased them or would not have paid as much for them.Īllegedly, the Fit Crunch are sold at a premium of around $3 per bar. To support this view, he notes that the FDA has identified that consumers may be misled by the use of the term “evaporated cane juice” for the same reasons. The Robert Irvine’s Fit Crunch protein bar class action lawsuit notes that because the public is increasingly aware of the health problems associated with sugar, more and more consumers are actively seeking to reduce the amount of sugar in their diets.
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